Avoid over-baking the bread.Give the dough time to rise and make sure to fold it over. Do not skip the stretching and folding.You don’t need to knead the dough, this will make it too tough.Store in an airtight container for freshness.Don’t skip the water or ice cubes on the bottom rack of the oven. The environment should be moist when cooking.Use flour generously when shaping the dough.